Social Media ByPassing the Gatekeeper

Business Development, Telemarketing, and Sales professionals battle everyday to find ways to get past the gatekeeper.  In the emerging market of Social Media many professionals are leaving this untapped opportunity on the table.

Social Media has eliminated the gatekeeper in most cases.  How long will this window remain open know one knows, but it’s open.

Here are some of the ways to go straight to the decision maker using Social Media.

1.        Utilize the search system of LinkedIn, you can often find the decision maker you are looking for by adding the right keywords.   You can then either direct message them or pay for an in-mail account and send them a direct message as well.  Often times the persons contact information will be on their LinkedIn profile.

2.       Join target market groups on LinkedIn and Facebook.  Again utilize the search application to find decision makers or even find those who work at a specific company who can give you the information you need to contact your target.

3.       Find them on twitter using search.twitter.com and send them a message to their personal account or to the staff member who runs the corporate twitter account.

These are just some of the ways that Business Development, Telemarketing, and Sales professionals can find decision makers using social media.

Bonus if you don’t currently use Jigsaw you should check it out.  You can find countless contacts with phone numbers, email, etc.

So what ways do you use Social Media to get past the gatekeeper?

(soure: mycorporatemedia.com)